Senior Brand Designer | Meredith Gibney Designs

Fully Remote | 2015 – Present

• Provided independent brand design services for organizations across beauty, retail, hospitality, and technology sectors.

• Led visual identity development, packaging design, print collateral, digital assets, and scalable brand systems from concept through execution.

• Delivered brand and promotional design support for the Webby Awards, contributing to high-visibility creative initiatives within a global brand framework.

• Translated brand strategy into cohesive visual systems across digital and physical touchpoints.

• Developed executive-level brand presentations and visual frameworks to communicate design direction and system guidelines.

• Managed full project lifecycles independently while maintaining consistency, quality, and strategic alignment in remote work environments.

Brand Designer (Project-Based) | Recognition Media

Remote | 2015 – Present

• Provided project-based design support for globally recognized award programs, including the Webby Awards and affiliated initiatives.

• Developed visual materials across digital and print touchpoints supporting campaign launches and event communications.

• Collaborated with internal creative teams to execute high-visibility initiatives within structured brand guidelines.

• Maintained visual consistency and brand integrity across seasonal program rollouts.

Senior Design Lead | Renoleum, Inc.

2009 – 2015

• Led brand identity and visual design initiatives for nonprofit organizations, beauty brands, fintech companies, and lifestyle clients.

• Directed branding and event identity systems from concept through execution, including environmental graphics and experiential design.

• Designed and implemented website design and UX/UI systems aligned with brand strategy and user experience principles.

• Developed packaging and brand extensions for consumer-facing brands, including projects supporting Estée Lauder through agency partnerships.

• Created digital brand assets and email templates to ensure cohesive visual execution across channels.

• Collaborated with cross-functional stakeholders including marketing, leadership, and development teams to deliver high-quality brand solutions.

• Managed multiple concurrent projects in a fast-paced agency environment while maintaining brand integrity and visual consistency.

Senior Graphic Designer | Zeff Design

New York City | 2001 – 2006

• Contributed to brand identity systems, print collateral, and visual communications for agency clients.

• Supported senior creative leadership on branding and design system initiatives.